Batman and Robin: World Domination
I have to tell you, when I got this June 15th DM from Lisa , I was intrigued. We traded a few DMs & emails, tossed around some sarcasm, and finished off with some awkward Google+ exchanges. Lisa then announced publicly (gasp!) that I “bathe in awesome.” Add two killer guest posts this week from Ben Cook and Norcross and wow, talk about pressure…
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Prior to my recent “career pause”, I included the following sentence in my professional bio:
DJ is known to eat, sleep, breathe, and sometimes dream email marketing.
Drizzle in some social media to that bio and I really get pumped. Seriously, I love email marketing. I love social media. Combine them and … wow. Awesome. But here’s the problem: Most people suck at email marketing. Most people also suck at social media. Suck + Suck (usually) = More Suck. So, before you read any further, be sure your own email marketing does not suck.
For those that made the cut…
Batman (Email Marketing) & Robin (Social Media)Email marketing is to Batman as social media is to Robin.
Email marketing is the old stalwart. In internet years, email is ancient. BUT, it has a proven ROI ($43.62) . Everyone does it. If I had to bet, you’ve checked email at least once this week. You’ve likely even checked it today. It’s possible that you’ve checked it while reading this post. Email is not dead .
Social media is the new(ish) shiny object. It’s cool to have “social media” somewhere in your title or online profile. There are over 400 million Google search results for social media . It’s about relationships and trust and rainbows and unicorns. Sorry. Got off on a bit of a tangent there. Social is hot.
Both email marketing (Batman) and social media (Robin) can dominate on their own. They can both save the day. However, if combined, they are deadly. Together, they can take over the world.
World Domination: 7 Ways To Combine Email Marketing & Social MediaThere are generally two broad ways to incorporate social media into email marketing campaigns:
Social Network Icons. Follow, Like, Subscribe, Connect. This is the marketer asking you to follow them on their social networks.Hide Online Now Icon - News
2. Don't hide. Ok. Now that you have your social network icons and SWYN links, make sure your subscribers can see them. Too often, I have to squint to see the Twitter or Facebook logos. It's almost as if they are added at the last minute,
I think the first one that I want to tackle is online community, as I just called it a profession, it's a hot job, it's a hot title right now; countless numbers of job descriptions or job listings cross I guess my Twitter page would be the place I see
Click the little globe icon to the right of the list of people in your circles. 3. Clear the top check box to hide your circles completely, OR click Your Circles under Who Can See This? if you want to restrict access to this list to people who are in
Clicking on one of those icons at the top of the column filters those tweets from the column, so clicking on the red star will remove favorites from the column. The “Home Buzz” column contains your main Twitter stream. Similarly to the “Personal Buzz”
I'm not trying to hide anything.” Now friends jokingly say, “You're Don Lemon: gay icon!” Meet him at Outwrite Books, the gay bookstore in Midtown, Wednesday night at 7:30 pm where he'll sign his book for you. He said he was never in the closet.
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