San Diego Fine Arts Society Re-Brands Itself Art Pulse in an Effort to Attract ...
SAN DIEGO--( BUSINESS WIRE )--Today the San Diego Fine Arts Society unveiled its new name and look, Art Pulse, at the Americans for the Arts Annual Convention in San Diego. The move was prompted by a disconnect between the people they are trying to serve and the perception of the organization based on its name and messaging. Art Pulse hired San Diego-based branding communications firm, Jacob Tyler, to create a name, look, and image, which would make the arts more attractive to a wider and more diverse audience.
“SDFAS, now Art Pulse, has a strong history of cultivating the arts in San Diego and beyond,” said April Game, Executive Director of Art Pulse. “It became clear we needed to create a more fun, contemporary look in order to make the arts more appealing and accessible.”
Ms. Game added that the group's programs would embrace their goal of attracting younger and more diverse patrons with programs like its iPhone app and Art Pulse TV. “Art Pulse seeks to change people’s relationship to art from a formal, once-a-year occasion into an accessible and inspiring part of daily life.”
“Jacob Tyler is honored to partner with Art Pulse and help them make the arts more ubiquitous in the lives of the people of San Diego,” said Les Kollegian, CEO of Jacob Tyler. “Jacob Tyler is passionate about branding and feels that the Art Pulse brand and image is now reflective of its mission; to draw a more diverse group of patrons to the incredible array of artistic works, events, and performances in San Diego.”
He added that the Americans for the Arts Annual Convention is the perfect place to unveil the new look, as Art Pulse will be surrounded by its national peers and that it may inspire other arts organizations to re-design their own image.
“I applaud Art Pulse for its new approach to reaching diverse audiences,” said Robert L. Lynch, president and CEO of Americans for the Arts. “Not only will the organization’s renewed focus attract a diverse base of support for San Diego’s many fine arts organizations, but it will also showcase and ultimately promote the city as a vibrant, creative, cultural center.”
The move underscores the troubling trend in the U.S.: patrons of the arts are an average age of 45, and mostly Caucasian Females, according to a study ( http://www.nea.gov/research/Notes/82.pdf ) conducted by the National Endowment of the Arts.
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