Plus Size Athletic Wear

Apparel sector to adopt scientific fit practices

ASOS.com, Boden, Burberry, Burtons and BHS menswear, Dorothy Perkins, George, Joules, Marks & Spencer, Monsoon, Mothercare, Next, Topman, Topshop and Peacocks were among nearly 200 delegates to attend the seminar at the ASBCI’s two day interactive sizing and fashion technology workshop and seminar held recently at the Leicester Tigers, Welford Road Stadium.

Speakers gave delegates a vision of fashion’s future in a series of presentations that put the shape of the global consumer at the heart of consumer ‘fit’ and retail success. With the “decade of quantity” behind us delegates were urged to enter a “decade of quality” where value, quality and consistency would give more consumer satisfaction and uplift sales.

State of the art technologies such as 3D body scanners that generate detailed shape data by age, gender, ethnicity and geographic area are already playing a major role in making fashion fit more consumers better and this is predicted to increase as the technology is developed for home use and in retail outlets.

The seminar programme opened with apparel fit expert Ed Gribbin, president, Alvanon Inc., who tackled the consumer “fit frustration factor.” He argued that: “The disposable fast fashion decade of quantity is finished” and the consumer demand for value, quality and consistency will drive a new “decade of quality.” Fashion success will depend on satisfying consumers’ demands and ‘fit’ plays a key role in securing a purchase and preventing a return.

In the face of a UK and European population in which two-thirds of its female population is obese he urged fashion suppliers to abandon the old idealistic “hourglass or athletic build” fit standards. He explained it is time to adopt scientific fit practices and processes based on real consumer shape data generated by 3D body scanners and design garments on 3D virtual Avatars and customised technical fit forms. For brands that achieve a consistent fit the reward will be customer loyalty, increased full price sell through and reduced returns. He concluded: “Communication is key – tell your target customers why your fit is better for them.” To this end Alvanon is currently developing a new consumer shape and fit mobile app – to be launched in 2012.

Your Questions About Exercise Clothing For Women

Where should I start out with my exercising?

I had a baby in May and I’m in some pretty rough shape! I spend every day all day at home with my 7 month old tot and I’m looking for some ways to get back to a healthy shape. I am 24 years old, 5’3 and before my pregnancy I was 120lbs. Now I’m 200lbs and need to get my health on track. I suffered from some thyroid imbalances after the pregnancy and with nursing I get awful hungry. The thyroid is in check now and working properly.

What are some tips for getting into shape from such a far off state? I feel sore and tired all the time and this baby is demanding more of me. So I know it is time to get this show on the road.

I don’t even know where I could find exercising clothing for a woman my size anymore. It seems like they only make work out clothing and bras for folks who are already fit, isn’t that ironic? Well I’m determined. The last two weeks I’ve been going for walks, but it’s hard now that the snow is up to our hips and it’s colder then the dark side of the moon (I’m in northern ontario canada).

Any advice, inspiration, help, encouragement would be apprecited. We don’t have the funds around here for personal training or gym memberships much less anything else. I hope to get some good ideas here!

Thanks folks!

Yoga Wear Guru answers:

Well you should start eating better..and not as much, i kno u can control ur hunger, and once u start controlling ur hunger, u will notice ur not gonna get hungry as much. Thats the 1st thing, the 2nd thing is they usually have home DVDs u can get at a local store like walmart, i have this thing called 10 min. Pilates..it works out everything, and anything of ur choosing. It has a choice for abs, upper body, lower body, and flexibility..i love it!! And it does really work..as long as u eat right. Look it up oline, 10 minute pilates. It comes w/ a band to help u w/ ur stamina and endurance..another good thing is running/walking. Thats wat my friend did after she had her baby, and she looks awesome..hope this helped.

Why are women being raised to be so annoying?

I am a woman and I still have to admit that most women are fvcking annoying. I blame it on society.

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